Hey Everyone, Hope you had a great Thanksgiving celebration last week! There has been a huge uptick in my work with clients around discovering and developing their unique competitive advantage. Here are five that have come up recently: A love for your craft There is power in loving what you do—the process, the work, the climb. You have to love it because you’ll experience heartbreak along the way. You’ll go through slumps. Things will be unfair at times. And when those things happen, your...
11 days ago • 1 min read
Happy Monday! I'm taking a different approach this week. I often have conversations, experiences, and problems that others can learn from. I'm going to start sharing them with you all here. Burn the Ships SBJ 2025 40 Under 40 Awards in NYC This past week I was in NYC for the Sports Business Journal 40 Under 40 event, which honors young professionals who are already making a major impact in the sports world. One of the recipients was Andrew Hawkins. Hawk was a wide receiver for the Cleveland...
18 days ago • 2 min read
Hello Everyone! Hope this week's issue is valuable to some of you... For Athletes: Increase the Probability of Success We like to think that if we put in the work, success will follow. But reality doesn't always play by those rules. The hardest worker doesn't always win. The team that does everything right can still fall short. The reality is that in some cases, someone seems to get the break with half the effort. It's frustrating, but the truth is that success isn't something we're owed;...
25 days ago • 3 min read
Happy Monday! Here you go... For Athletes: Your Why A man was walking through a construction site and noticed three workers doing the same job. He asked the first man, who was lazily swinging his hammer, “What are you doing?”The worker replied, “Hitting a rock.” He asked the second worker, who had more focus and energy than the first guy, “What are you doing?”The second worker said, “I’m building a wall.” Finally, he approached the third worker, doing the same as the other two, but doing his...
about 1 month ago • 3 min read
Hi Everyone! Here are the principles that came up with my clients in professional sports this past week. I hope they help in some way! Justin Su'a For Athletes: Endure Just because it feels like nothing's happening doesn't mean you're not growing. Some of the most important development happens in the plateaus—the stretch of time where the needle doesn't move. When it feels like your effort isn't being rewarded, stay faithful to the process. What looks like stagnation is often a setup for a...
about 1 month ago • 2 min read
Happy Monday! Thanks for joining me again this week. I'm so grateful for the terrific feedback you've been offering. It means the world to me when you share this newsletter with others—please forward it to anyone who could benefit. The goal is simple: To help people increase their impact. The principles this week came up many times with my clients in professional sports, and I hope you enjoy them! Justin Su'a For Athletes: Commitment "If you're not 100 percent into it, somebody else who is...
about 2 months ago • 2 min read
Hello Everyone! Thank you for your consistent support and kind words. I love getting your feedback from this newsletter, and I am happy to hear it's providing value to some of you. Have a great week, Justin Su'a For Athletes: Excuses vs. Reasons I recently read a quote by Alex Hormozi that I like: “Heroes and villains always have the same backstory—pain. The difference is what they choose to do about it. Villains say, ‘The world hurt me, so I’ll hurt it back.’ Heroes say, ‘The world hurt me,...
about 2 months ago • 5 min read
Happy Monday! I want to give each of you a heartfelt "thank you" for forwarding this newsletter to those you know who love to get better, and for sharing it on social media. I would love this to be a source of support for as many people as possible! Here are your messages. Hope you have a great week! Justin Su’a PS - If you want to connect with me, simply reply to this email and we'll be in touch. For Athletes: Experiment This is MLB Spring Training with the Tampa Bay Rays, where we discussed...
about 2 months ago • 5 min read
Hello everyone, One thing I didn’t anticipate was just how passionate so many of you are about these topics and skills. Several of you have reached out to my team and I about bringing these principles to parents and coaches in your school, academy, or team through Zoom workshops. If you’d like to explore how to implement these principles within your organization, I’d be happy to help. Just respond to this email and let me know! Have a great week, Justin Su’a For Athletes: Your Museum of...
2 months ago • 5 min read