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Justin Su'a

The Increase Your Impact Newsletter is your Monday morning edge, created for growth-minded individuals. Each issue is a 2-3-minute read that delivers actionable strategies and powerful stories straight from my work with the world’s top performers. I 'd love to have you join my weekly email list and join thousands of others who are striving to get better, just like you.

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IYI Newsletter: The True Nature of Success

Approximately a 2-minute read Happy Monday! Hope today's message helps you stick with it, even though you may not be seeing the effects of your hard work. -Justin Success is frequently misunderstood as a sudden, miraculous event—a single moment when everything changes, and achievement becomes obvious to everyone. This popular perception, however, misrepresents the true nature of accomplishment. In reality, success is almost never the result of a single moment. Instead, it is built gradually...

Approximately a 4-minute read Hello! Today's message is for high performers and on how to live a process-driven life. Hope there's something in here that's helpful to you! -Justin What Elite Athletes Can Teach High Performers About Living and Leading at Their Best The locker room and the living room have more in common than most people realize. The same invisible forces that determine whether an athlete performs under pressure—self-talk, environment, consistency, and awareness—are quietly...

Approximately a 3.5-minute read Good Morning! Today's message is for those of you feeling the weight of needing to get things off your chest. -Justin For years, I mistook silence for strength. I believed that real achievers never paused to air their doubts, never dared to expose their vulnerabilities. Solutions, not stories, mattered. If you had a problem, you solved it. If you felt pain, you made it hard to detect. The thought of simply sharing what weighed on your mind—without a goal or a...

Approximately a 3-minute read Good Morning! Today's message is for those of you going through a storm. -Justin You are not the storm Many of the executives I work with are known for quickly identifying the root cause of a problem, staying composed, and projecting confidence even when they don’t feel it. When challenges arise, they’re the steady presence others rely on. But what happens when you’re the leader, and you’re the one caught in the storm? Matt Haig, in The Comfort Book, offers a...

Approximately a 3-minute read Happy Monday! Today's message is for those of you battling things that won't change. -Justin Fighting What Won't Change In conversations with head coaches and executives, I sometimes catch a flash of deep exhaustion in their eyes—not from training or travel, but from wrestling with realities they cannot control or change. Maybe it’s an unexpected event they couldn’t have predicted, being mathematically eliminated from contention, or a colleague making things more...

Approximately a 3-minute read Good morning! A process-driven life is a life with a relentless focus on what you can control. Here's an experience I had with an athlete who had to learn this the hard way -Justin The Power of the Scoreboard Imagine if every moment of your work—every win, every mistake—was broadcast for the world to see. That’s the life of a Major League Baseball player. Performance isn’t private; it’s open to public praise or scrutiny. There’s no hiding and no excuses. I once...

Approximately a 4-minute read Hello! This past week, a common topic among my clients has been dealing with adversity. Here are some of the things we've been discussing. -Justin Embarassing moment: We had just lost a tough game to the Boston Red Sox in the 2021 ALDS. Throughout the game, we talked about showing strong body language. We explicitly talked about not allowing the photographers to catch us looking down. Hours after the game, this is on the front page of the Tampa Bay Times. One...

Approximately a 3-minute read Happy Monday! This week I'm trying something different. Would love to hear your thoughts :) -Justin The trait that separates the best athletes in the world from the rest is consistency. In my conversations with these highly competent and competitive men and women, we often discuss their performance systems, what they are learning, and what adjustments they need to make. One thing I’ve noticed about these elite-level professionals is that they don’t execute their...

Approximately a 3-minute read Happy Monday! This week, we're talking about some principles to help you with your performance system. Hope something in here is helpful... spotter. Elite performers intentionally surround themselves with trusted eyes—coaches, teammates, and family—not for motivation, but to expose their blind spots. They understand that if they want to consistently execute at the highest level, they need to invite trusted people into their circle to help them do so. For many...

Approximately a 3-minute read Hello! This week’s newsletter is about some of the quieter parts of performance—the things that don’t always get talked about, but end up shaping everything. As you read through each section, I want you to keep three things in mind: the wins you’re stacking that no one sees, the beliefs you might be holding onto without questioning, and whether your daily actions are actually setting you up for the moments that matter. I hope these reminders help you see things a...