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Justin Su'a

The Increase Your Impact Newsletter is your Monday morning edge, created for growth-minded individuals. Each issue is a 2-3-minute read that delivers actionable strategies and powerful stories straight from my work with the world’s top performers. I 'd love to have you join my weekly email list and join thousands of others who are striving to get better, just like you.

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IYI Newsletter: how to be more consistent

Approximately a 3-minute read Happy Monday! This week I'm trying something different. Would love to hear your thoughts :) -Justin The trait that separates the best athletes in the world from the rest is consistency. In my conversations with these highly competent and competitive men and women, we often discuss their performance systems, what they are learning, and what adjustments they need to make. One thing I’ve noticed about these elite-level professionals is that they don’t execute their...

Approximately a 3-minute read Happy Monday! This week, we're talking about some principles to help you with your performance system. Hope something in here is helpful... spotter. Elite performers intentionally surround themselves with trusted eyes—coaches, teammates, and family—not for motivation, but to expose their blind spots. They understand that if they want to consistently execute at the highest level, they need to invite trusted people into their circle to help them do so. For many...

Approximately a 3-minute read Hello! This week’s newsletter is about some of the quieter parts of performance—the things that don’t always get talked about, but end up shaping everything. As you read through each section, I want you to keep three things in mind: the wins you’re stacking that no one sees, the beliefs you might be holding onto without questioning, and whether your daily actions are actually setting you up for the moments that matter. I hope these reminders help you see things a...

Approximately a 4-minute read Good Morning! If you’ve felt a little off lately, this week's newsletter is for you. Not because you need to add anything, but because you might actually need to pull things back a bit. Less noise, less pressure, less trying to control everything all at once. As you read through this, I want you to keep three things in mind: where you might need to simplify, what’s still worth showing up for even when it’s hard, and who you’re around that’s quietly shaping your...

Approximately a 3-minute read Hope you had a great weekend! I spend a lot of time talking about how to succeed and far less time talking about what success does to you; how it changes your expectations, your identity, and the standards you live by. In today’s newsletter, we’re exploring three hidden dynamics that show up as you grow: what happens when you finally get what you want, why high performers often struggle to feel satisfied, and the standard that separates professionals from...

Approximately a 2-minute read Happy Monday! A lot of leadership really comes down to understanding others' perspectives, letting people know when they’re doing well, and having honest conversations that build trust. Today's newsletter expands on all three of these. Hope something in here is useful... perception. Perception is personal. Each of us views the world through the lens of our own experiences, capabilities, and circumstances. Where one person sees obstacles, another might see...

Approximately a 3-minute read Hello! There are three ideas I keep circling back to this week—all through the lens of performance systems. One came up on stage in Fresno. Another is a lesson from the lived experience of a prisoner of war. The third is something I see daily in the athletes and teams I coach. On the surface, they seem unrelated. But each one gets at the heart of building reliable, high-performing systems: Small issues, if ignored, don’t stay small. They compound. They can take...

Approximately a 3-minute read Happy Monday to you! This week I’ve been thinking about what makes a system produce consistent results. In my work, the strongest systems stem from simple principles. Three of which are purpose, inputs, and constraints. Purpose gives the system direction. Inputs drive results. Constraints create the consistency needed to execute. Below are three short ideas on how each of these principles can strengthen the system you’re operating in right now. purpose. One of...

Approximately a 3-minute read Hello! In this week’s newsletter, I’m sharing three simple lessons that can help you think more clearly and respond more effectively under pressure. Today's message includes what to do when negative thoughts show up, how to separate what truly matters from what only feels urgent, and how to learn from mistakes without turning on yourself. My hope is that each one gives you a practical way to move through your week with more clarity, confidence, and intention!...

Approximately a 3-minute read Happy Monday! High performance doesn’t usually fall apart because of a lack of talent. More often, things unravel when our minds get cluttered, pressure makes us rush, and we stop being intentional about what we do. Today’s newsletter is a reminder to clear your mind, pause before reacting, and be thoughtful in your responses to stress. The following three ideas are simple, but when you practice them regularly, they’re powerful: closed loops. I was at the NFL...