Approximately a 4-minute read Good Morning! In professional sports, there’s something you rarely see in the highlight reels: The years of adversity it took to make it to the top.I've had multiple conversations with many professional athletes, men and women who have clawed their way to the peak of their sport. Over and over again, one truth keeps coming up: The journey to the highest level is paved with moments when they could have quit. In fact, many almost did. But they didn’t because they...
10 days ago • 2 min read
Approximately a 3-minute read Hello! Recently, I was talking with an athlete who had a difficult decision to make. There were legitimate reasons to go in either direction. We talked through the situation and looked at the options. We considered what might happen if he chose one path versus the other, and eventually something became clear: There wasn’t a perfect option. Every path had a severe cost. I think we sometimes get stuck making decisions because we’re searching for the option where...
17 days ago • 2 min read
Approximately a 3-minute read If you follow me on Instagram, you probably noticed I've been doing a lot of walk-and-talks lately. I've been getting requests to share the transcripts with you, and I thought this newsletter would be the perfect place to do so. Here are the three transcripts from last week's walk-and-talks; I hope they are helpful! -Justin And if you want the videos, I post them regularly (for now) on Instagram: @justinsua The Power of Paying Attention As a leader, there's power...
24 days ago • 2 min read
Approximately a 2-minute read Happy Monday! I have been inside Major League clubhouses during the World Series, on NFL sidelines, and at golf and tennis majors. Across sports, I have noticed the same thing: the best in the world still get nervous. Their hearts race. Their stomachs churn. Their minds produce doubt. They are not immune to pressure. However, they have learned how to navigate it. Here are five things they do that you can apply to your life: 1. They Embrace the Nerves Elite...
about 1 month ago • 2 min read
Happy Monday! One of my favorite things to do every day is go for a walk. And during this time outdoors, I noticed that I become more reflective and clear. Last week I decided to pull out my phone and share some of these reflective thoughts with you. I've loved the response I've gotten so far. Someone said, "It's kind of like the Increase Your Impact Podcast in video form." I like that comparison :) For the next few weeks, I'm going to share with you a few of the most popular reflections of...
about 1 month ago • 2 min read
Approximately a 3-minute read Hope you're doing well! Many, many years ago, I saw the movie The Mask of Zorro, and one scene that sticks in my mind has nothing to do with sword fighting. Alejandro Murrieta arrives at his mentor's dwelling, boiling with rage. His brother has been killed. His village has been crushed by a corrupt regime. He wants revenge, and he wants it against an entire army. He is untrained, undisciplined, and impulsive. His feeling of hopelessness has led him to heavy...
about 1 month ago • 1 min read
Approximately a 3-minute read Good Morning! I hope you had a great 4th of July weekend. This week's message aims to help you become a better decision-maker. -Justin 2025 US Open - Game planning with Frances Tiafoe before the big match An uncomfortable truth I often discuss with the athletes and coaches I work with is this: the more expert you become, the more blind spots you are prone to have. As a process coach, one of my main roles is to support my clients in their decision-making process....
about 2 months ago • 3 min read
Approximately a 3-minute read Good Morning! Today's message is for those of you who want to get serious about developing a process-driven approach to performance. -Justin Myles Garrett is one of the most process-driven athletes I've ever had the opportunity to work with Everyone talks about trusting the process, but no one explains how to actually build one. For the past 15 years, I’ve been working with the best athletes in the world, and I have a front row seat to how they build a process...
about 2 months ago • 2 min read
Approximately a 2-minute read Happy Monday! Hope today's message helps you stick with it, even though you may not be seeing the effects of your hard work. -Justin Success is frequently misunderstood as a sudden, miraculous event—a single moment when everything changes, and achievement becomes obvious to everyone. This popular perception, however, misrepresents the true nature of accomplishment. In reality, success is almost never the result of a single moment. Instead, it is built gradually...
2 months ago • 2 min read