profile

Justin Su'a

The Increase Your Impact Newsletter is your Monday morning edge, created for growth-minded individuals. Each issue is a 2-3-minute read that delivers actionable strategies and powerful stories straight from my work with the world’s top performers. I 'd love to have you join my weekly email list and join thousands of others who are striving to get better, just like you.

Featured Post

IYI Newsletter: notice + comparison + love

Approximately a 3-4 minute read Good morning! Before you change your system, it’s worth asking three questions: What am I noticing? Who am I comparing myself to? And do I still love the work when the results aren’t showing up? This week’s newsletter explores how awareness, comparison, and love quietly determine whether your system sustains you or slowly drains you. Hope you find it useful. notice. In my experience, some people don’t fail for lack of discipline; they fail because they’re too...

I love Mondays! There's just something about a fresh start that gets me excited; that's how I view the beginning of a new week. I hope you enjoy this week's messages, and please share this newsletter with anyone you think could benefit from it! choice. There’s a concept called the paradox of choice: the more options you have, the more stressed you become, the more distracted you get, and the worse you tend to perform. In simple terms: more isn’t better—better is better. Your attention is one...

Good morning! I hope there is something in here that is useful for you this week: be there. The athlete has the answers they seek within them; my job is to help them find them by giving them a shovel in the form of quality questions. A player recently reminded me of a moment I had completely forgotten—one that happened nearly a decade ago. He took me back to a night early in his career, while he was playing in the lower levels of the minor leagues. A night when he gave up a walk-off home run....

New Week! I'm excited for the great things that are going to unfold for you in 2026. I hope you find some things in here that you can either apply to yourself or share with someone else: Just For Today There was once a young minor league baseball player who was taking the league by storm. He was dominant. So dominant in fact that the baseball world was expecting his MLB future to be extremely bright; to him, the expectations made him uncomfortable. He was always a good player, but not...

Happy Monday! Before you jump into goal-setting, resolutions, and planning for 2026, I'd like to invite you to participate in the activity below. I’ve shared these questions every year for a long time now, and I keep coming back to them for one simple reason: it works. I've received a lot of positive feedback from athletes, coaches, and executives who complete these questions every year. In 2025, you had wins, losses, stress, growth, and moments that tested you. There are lessons in all of...

Happy Monday! I had lots of conversations around leadership this past week. Here are a few messages that really resonated with me, plus a quote a player texted me this week: 1. you're not a mind reader A few months ago, a respected NFL coach shared that a great coach is defined by their willingness to discover what players are truly thinking. Most people, he said, assume they understand players' thoughts from their actions, but in reality, we can only infer intentions—we never truly know...

Hey! Hope you had a great weekend. Here are three lessons from my work last week that I hope can be helpful for you! 1. "WOOD" Last week, I was with Tony Finau during his practice round as he prepared for the Grant Thornton Invitational. Standing on the 18th green, he shared a concept that’s really stuck with me. In golf, there’s an acronym commonly used by experienced coaches: “WOOD”, which stands for “Works Only One Day.” Tony explained how easy it is to fall into the trap of fixing your...

Hey Everyone! Hope these are helpful... The Juggler If I were to put a caption on this photo, it would be this: "People praise you in public for what you practice in private." The lessons embedded in this drawing are many, but here are some of my favorites: The best don't just practice until they get it right; they practice until they can't get it wrong: Stable skills hold up under pressure. The only way those skills can be forged is through hours and hours of purposeful practice. Embrace the...

Hey Everyone, Hope you had a great Thanksgiving celebration last week! There has been a huge uptick in my work with clients around discovering and developing their unique competitive advantage. Here are five that have come up recently: A love for your craft There is power in loving what you do—the process, the work, the climb. You have to love it because you’ll experience heartbreak along the way. You’ll go through slumps. Things will be unfair at times. And when those things happen, your...

Happy Monday! I'm taking a different approach this week. I often have conversations, experiences, and problems that others can learn from. I'm going to start sharing them with you all here. Burn the Ships SBJ 2025 40 Under 40 Awards in NYC This past week I was in NYC for the Sports Business Journal 40 Under 40 event, which honors young professionals who are already making a major impact in the sports world. One of the recipients was Andrew Hawkins. Hawk was a wide receiver for the Cleveland...