profile

Justin Su'a

The Increase Your Impact Newsletter is your Monday morning edge, created for growth-minded individuals. Each issue is a 2-3-minute read that delivers actionable strategies and powerful stories straight from my work with the world’s top performers. I 'd love to have you join my weekly email list and join thousands of others who are striving to get better, just like you.

Featured Post

IYI Newsletter: closed loops + panic + choose

Approximately a 3-minute read Happy Monday! High performance doesn’t usually fall apart because of a lack of talent. More often, things unravel when our minds get cluttered, pressure makes us rush, and we stop being intentional about what we do. Today’s newsletter is a reminder to clear your mind, pause before reacting, and be thoughtful in your responses to stress. The following three ideas are simple, but when you practice them regularly, they’re powerful: closed loops. I was at the NFL...

Approximately a 3-minute read Happy Monday! This week’s newsletter is about three quiet forces that shape performance: The first is crab mentality — the subtle pull that drags you down when you start to rise.The second is embarrassment — the price of admission to mastery.The third is overcomplication — building systems that collapse the moment pressure hits. If you want to build a culture that wins and a standard that lasts, you have to address all three. Let’s dive in: crab mentality. Crabs...

Approximately a 3.5-minute read Hi There! When I work with top sports leaders, I focus on three things: how they see what's happening, how they respond to setbacks, and how they weigh the consequences before making big calls. These aren't just feel-good ideas; they're the foundation of real results. If you see clearly, respond well to adversity, and think through your choices, you'll perform better under pressure. I had a great conversation with Nathan Barry about some of these topics. You...

Approximately a 3.5-minute read Happy Monday! This week's newsletter is about the difference between moving forward and getting stuck. When things get tough, most freeze. But progress isn’t about avoiding struggle, waiting for the perfect moment, or mastering just one thing. It’s about asking sharper questions, owning what sets you apart, and taking bold action—especially when it feels hard. struggle. When the world is crumbling around you, what will make you rise when others collapse? NBA...

Approximately a 3-minute read Good Morning! This week’s newsletter uncovers three hidden systems that set top performers apart: how they bounce back from failure, show up for others, and intentionally shape their culture. Hope you find it useful. reset. The best in the world don't just make fewer mistakes. They move on quickly from the ones they do make. The longer you hold on to something, the heavier it feels, especially when it’s a mistake or setback. Nobody is perfect. Everyone makes...

Approximately a 3-4 minute read Good morning! Before you change your system, it’s worth asking three questions: What am I noticing? Who am I comparing myself to? And do I still love the work when the results aren’t showing up? This week’s newsletter explores how awareness, comparison, and love quietly determine whether your system sustains you or slowly drains you. Hope you find it useful. notice. In my experience, some people don’t fail for lack of discipline; they fail because they’re too...

I love Mondays! There's just something about a fresh start that gets me excited; that's how I view the beginning of a new week. I hope you enjoy this week's messages, and please share this newsletter with anyone you think could benefit from it! choice. There’s a concept called the paradox of choice: the more options you have, the more stressed you become, the more distracted you get, and the worse you tend to perform. In simple terms: more isn’t better—better is better. Your attention is one...

Good morning! I hope there is something in here that is useful for you this week: be there. The athlete has the answers they seek within them; my job is to help them find them by giving them a shovel in the form of quality questions. A player recently reminded me of a moment I had completely forgotten—one that happened nearly a decade ago. He took me back to a night early in his career, while he was playing in the lower levels of the minor leagues. A night when he gave up a walk-off home run....

New Week! I'm excited for the great things that are going to unfold for you in 2026. I hope you find some things in here that you can either apply to yourself or share with someone else: Just For Today There was once a young minor league baseball player who was taking the league by storm. He was dominant. So dominant in fact that the baseball world was expecting his MLB future to be extremely bright; to him, the expectations made him uncomfortable. He was always a good player, but not...

Happy Monday! Before you jump into goal-setting, resolutions, and planning for 2026, I'd like to invite you to participate in the activity below. I’ve shared these questions every year for a long time now, and I keep coming back to them for one simple reason: it works. I've received a lot of positive feedback from athletes, coaches, and executives who complete these questions every year. In 2025, you had wins, losses, stress, growth, and moments that tested you. There are lessons in all of...