IYI Newsletter: how to be more consistent


Approximately a 3-minute read

Happy Monday!

This week I'm trying something different.

Would love to hear your thoughts :)

-Justin

The trait that separates the best athletes in the world from the rest is consistency.

In my conversations with these highly competent and competitive men and women, we often discuss their performance systems, what they are learning, and what adjustments they need to make. One thing I’ve noticed about these elite-level professionals is that they don’t execute their system perfectly all the time, but they’ve learned to get back on track quickly.

Now, think about yourself. Do you have a way back?

A way back after the workout you skipped. After the conversation you avoided. After the moment you lost patience with your kids. After the week that got swallowed by travel, pressure, exhaustion, and emotion.

Consistency is not built by never falling off; it’s built by knowing how to get back on track.

The Best Don't Have Calm Lives

That’s what I see every day with professional athletes, coaches, and executives alike. The best of them are not consistent because their lives are calm. In fact, quite the opposite is true; their lives are full of pressure, scrutiny, travel, injuries, hard conversations, and uncertainty. They are consistent because they have learned to return to what matters, again and again.

What the Marshmallow Test Missed

Years ago, the marshmallow test became famous as a story about willpower. A child was placed in front of a marshmallow and told they could eat one now, or wait and receive a second one later. For a long time, people interpreted the study as proof that self-control predicts success.

But later research complicated that view. In a 2013 study, children first interacted with an adult who either kept or broke small promises. When the adult kept their promises, the children waited much longer for the second treat. When the adult broke their promises, the children were quicker to take what was in front of them. The lesson was not just about willpower. It was also about trust, environment, and whether waiting seemed wise.

Maybe It's Not A Character Problem

That matters because you may be shaming yourself for failing in an environment that was never built to support follow-through.

You may be calling it inconsistency when it is a system that cannot survive the life you are actually living.

Maybe your composure does not break randomly. Maybe it breaks after a bad officiating call, a hard conversation, a disappointing result, or a moment when life speeds up.

Maybe you are not avoiding something because you lack courage. Maybe you are avoiding it because you’re so busy you don’t have the bandwidth to do it.

Maybe your communication does not fail because you do not care. Maybe it fails because the right information isn't flowing to the right people at the right time.

Turn Breakdown Into Information

That is the counterintuitive lesson: consistency is not the absence of breakdowns, it’s the quality of your adjustment to the breakdowns.

You can turn those moments into information. But you have to be brave enough to tell the truth without beating yourself up.

Did you do what you said you would do? What patterns are showing up? What made it harder? What made it easier? What needs to change?

Those questions are not glamorous, but they are powerful. They turn emotion into evidence and regret into instruction. They turn failure from something that defines you into something that teaches you.

A consistent person is not someone who never misses. A consistent person is someone who has learned how to return to what matters, again and again.

Two final things:

  1. We work with some of the best sports organizations in the world, and are slowly growing our youth sports and executive coaching arm. If you're the parent of a committed youth athlete or an executive interested in working with one of our Process or Executive Coaches, reply to this email, and I'll send you more information.
  2. For all of my daily content, you can join me on Instagram: @justinsua

Hope you have a great week!

Justin Su'a

If this email was forwarded to you and you want it to come directly to your inbox, click here to subscribe

About Justin Su'a | Instagram | Linkedin

Click to listen to the "Increase Your Impact Podcast"

Justin Su'a

The Increase Your Impact Newsletter is your Monday morning edge, created for growth-minded individuals. Each issue is a 2-3-minute read that delivers actionable strategies and powerful stories straight from my work with the world’s top performers. I 'd love to have you join my weekly email list and join thousands of others who are striving to get better, just like you.

Read more from Justin Su'a

Approximately a 3-minute read Happy Monday! This week, we're talking about some principles to help you with your performance system. Hope something in here is helpful... spotter. Elite performers intentionally surround themselves with trusted eyes—coaches, teammates, and family—not for motivation, but to expose their blind spots. They understand that if they want to consistently execute at the highest level, they need to invite trusted people into their circle to help them do so. For many...

Approximately a 3-minute read Hello! This week’s newsletter is about some of the quieter parts of performance—the things that don’t always get talked about, but end up shaping everything. As you read through each section, I want you to keep three things in mind: the wins you’re stacking that no one sees, the beliefs you might be holding onto without questioning, and whether your daily actions are actually setting you up for the moments that matter. I hope these reminders help you see things a...

Approximately a 4-minute read Good Morning! If you’ve felt a little off lately, this week's newsletter is for you. Not because you need to add anything, but because you might actually need to pull things back a bit. Less noise, less pressure, less trying to control everything all at once. As you read through this, I want you to keep three things in mind: where you might need to simplify, what’s still worth showing up for even when it’s hard, and who you’re around that’s quietly shaping your...