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Justin Su'a

The Increase Your Impact Newsletter is your Monday morning edge, created for growth-minded individuals. Each issue is a 2-3-minute read that delivers actionable strategies and powerful stories straight from my work with the world’s top performers. I 'd love to have you join my weekly email list and join thousands of others who are striving to get better, just like you.

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IYI Newsletter: Accept the immovable to become unstoppable

Approximately a 3-minute read Happy Monday! Today's message is for those of you battling things that won't change. -Justin Fighting What Won't Change In conversations with head coaches and executives, I sometimes catch a flash of deep exhaustion in their eyes—not from training or travel, but from wrestling with realities they cannot control or change. Maybe it’s an unexpected event they couldn’t have predicted, being mathematically eliminated from contention, or a colleague making things more...

Approximately a 3-minute read Good morning! A process-driven life is a life with a relentless focus on what you can control. Here's an experience I had with an athlete who had to learn this the hard way -Justin The Power of the Scoreboard Imagine if every moment of your work—every win, every mistake—was broadcast for the world to see. That’s the life of a Major League Baseball player. Performance isn’t private; it’s open to public praise or scrutiny. There’s no hiding and no excuses. I once...

Approximately a 4-minute read Hello! This past week, a common topic among my clients has been dealing with adversity. Here are some of the things we've been discussing. -Justin Embarassing moment: We had just lost a tough game to the Boston Red Sox in the 2021 ALDS. Throughout the game, we talked about showing strong body language. We explicitly talked about not allowing the photographers to catch us looking down. Hours after the game, this is on the front page of the Tampa Bay Times. One...

Approximately a 3-minute read Happy Monday! This week I'm trying something different. Would love to hear your thoughts :) -Justin The trait that separates the best athletes in the world from the rest is consistency. In my conversations with these highly competent and competitive men and women, we often discuss their performance systems, what they are learning, and what adjustments they need to make. One thing I’ve noticed about these elite-level professionals is that they don’t execute their...

Approximately a 3-minute read Happy Monday! This week, we're talking about some principles to help you with your performance system. Hope something in here is helpful... spotter. Elite performers intentionally surround themselves with trusted eyes—coaches, teammates, and family—not for motivation, but to expose their blind spots. They understand that if they want to consistently execute at the highest level, they need to invite trusted people into their circle to help them do so. For many...

Approximately a 3-minute read Hello! This week’s newsletter is about some of the quieter parts of performance—the things that don’t always get talked about, but end up shaping everything. As you read through each section, I want you to keep three things in mind: the wins you’re stacking that no one sees, the beliefs you might be holding onto without questioning, and whether your daily actions are actually setting you up for the moments that matter. I hope these reminders help you see things a...

Approximately a 4-minute read Good Morning! If you’ve felt a little off lately, this week's newsletter is for you. Not because you need to add anything, but because you might actually need to pull things back a bit. Less noise, less pressure, less trying to control everything all at once. As you read through this, I want you to keep three things in mind: where you might need to simplify, what’s still worth showing up for even when it’s hard, and who you’re around that’s quietly shaping your...

Approximately a 3-minute read Hope you had a great weekend! I spend a lot of time talking about how to succeed and far less time talking about what success does to you; how it changes your expectations, your identity, and the standards you live by. In today’s newsletter, we’re exploring three hidden dynamics that show up as you grow: what happens when you finally get what you want, why high performers often struggle to feel satisfied, and the standard that separates professionals from...

Approximately a 2-minute read Happy Monday! A lot of leadership really comes down to understanding others' perspectives, letting people know when they’re doing well, and having honest conversations that build trust. Today's newsletter expands on all three of these. Hope something in here is useful... perception. Perception is personal. Each of us views the world through the lens of our own experiences, capabilities, and circumstances. Where one person sees obstacles, another might see...

Approximately a 3-minute read Hello! There are three ideas I keep circling back to this week—all through the lens of performance systems. One came up on stage in Fresno. Another is a lesson from the lived experience of a prisoner of war. The third is something I see daily in the athletes and teams I coach. On the surface, they seem unrelated. But each one gets at the heart of building reliable, high-performing systems: Small issues, if ignored, don’t stay small. They compound. They can take...