Hi Everyone!

Here are the principles that came up with my clients in professional sports this past week. I hope they help in some way!

Justin Su'a

For Athletes: Endure

Action step of the week: Remind yourself why you are willing to sacrifice as much as you are. Sometimes we need to reconnect to the reason we started in the first place.

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For Coaches: Care

A mistake coaches often make is assuming players are listening just because they're talking.

They're not.

People only tune in to what feels relevant to them. If your message doesn't touch their goals, fears, or motivations, it won't stick, no matter how passionate or well-meaning you are.

Every player filters information. They pay attention to what matters and ignore what doesn't. If you're not speaking into their world, you're just background noise.

Take the time to learn what drives them by asking what they care about. Pay attention to what fires them up, then speak to that.

Two keys to connection are what you say and when you say it. Timing matters. Before a game, after a tough loss, in the heat of emotion, or in calm, your message will land differently depending on when you deliver it.

They say you can lead a horse to water, but you can't make it drink. That's true, but you can salt the oats.

So salt the oats by not just talking, but connecting. Speak in a way that makes them want to listen.

Action step of the week: Try to get to know your players on a deeper level this week so that you will know how to speak to them in a way they will care.

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For Parents: T.E.A.

As a parent, your most valuable resources are your time, energy, and attention; all three have limited capacity.

It's easy to become overwhelmed as the leader of your household. You have many things scheduled, chase every detail, and before you know it, you're reacting instead of creating.

It reminds me of the 10-out glass cup analogy. A 10-ounce glass cup can only hold 10 ounces of water, no matter how much you pour into it.

That glass represents your capacity. Whether it's your attention, your time, or your energy, you can only fit what you have. And whatever fills that space impacts how you show up.

Time is prone to getting hijacked by urgency and other people's agendas. Energy drains from tasks you don't need to be doing.

The things you decide to put into your cup don't just stay with you; you can pour them into your family.

So ask yourself: Am I filling my cup by design or by default?

Action step of the week: Be mindful of where you direct your attention, how you manage your energy, and where you spend your time.

At the Performance Advisory Group, we serve some of the most respected coaches, executives, and athletes in professional sports. Our team is trusted to provide leadership guidance, performance coaching, and culture-building support behind the scenes, where the pressure is high and the margin for error is razor-thin.
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PAG is where elite leaders go to get better. We help this population navigate the human side of performance: leadership, communication, decision-making, team dynamics, and culture-building. Our approach is tailored, evidence-based, and rooted in trusted relationships.

If you are interested in seeing how we can support you, your child, your team, or your organization, we'd love to connect!

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