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Happy Monday! Thanks for joining me again this week. I'm so grateful for the terrific feedback you've been offering. It means the world to me when you share this newsletter with others—please forward it to anyone who could benefit. The goal is simple: To help people increase their impact. The principles this week came up many times with my clients in professional sports, and I hope you enjoy them! Justin Su'a For Athletes: Commitment"If you're not 100 percent into it, somebody else who is 100 percent into it will outperform you. And they won't just outperform you by a little bit—they'll outperform you by a lot."
- Naval Ravikant
Long-term success will go to the committed. For any worthy pursuit, there will be struggle; choose something worth struggling for. And two things many people underestimate in pursuit of that goal are how hard it's going to be and how long it's going to take. Self-Reflection Question: Does the level of my actions match the level of my goals? For Coaches: Positive Blind SpotsIf you're dedicated to helping your players fix their mistakes, take the same approach to celebrating their successes. Every player has blind spots—not only for what they do wrong, but also for what they do right. Call out the small wins, highlight the progress that might go unnoticed, and recognize the problems that never appeared because someone did their job well. When you draw attention to their positive actions, you give your players the encouragement they need to keep moving forward. Self-Reflection Question: Who is doing a great job that I should acknowledge this week? For Parents: What did you see?There is an MLB player I work with who texts me the same question after every single game, "What did you see?" When I once texted, "Great job!" after a game, he replied, "...but what did you see?" This showed me that specific, thoughtful feedback is what truly matters to him. The next time you want to praise your child after one of their games, go beyond a generic "good job." Instead, tell them specifically what you noticed—their effort, anticipation, execution, or attitude. Specific observations provide tangible feedback that they can use to improve and repeat in future games. Meaningful feedback encourages growth. Self-Reflection Question: Think back to your child's last good performance: What did I notice? How was their effort? What did they specifically do well? Did I tell them? Message of the Week: GroupthinkGroupthink erodes team spirit, smothers creativity, silences honesty, and blocks growth. Groupthink occurs when group members prioritize maintaining peace over speaking the truth. To avoid conflict, they agree in public, even when they disagree in private. Breaking free from it is essential for your team to thrive. Watch for these warning signs that your team may be slipping into the groupthink trap:
As a leader, uproot groupthink from your team by taking these bold steps:
At the Performance Advisory Group, we serve some of the most respected coaches, executives, and athletes in professional sports. Our team is trusted to provide leadership guidance, performance coaching, and culture-building support behind the scenes, where the pressure is high and the margin for error is razor-thin. If you are interested in seeing how we can support you, your child, your team, or your organization, we'd love to connect! If this email was forwarded to you and you want it to come directly to your inbox, click here to subscribe About Justin Su'a | Instagram | Linkedin | X Click to listen to the "Increase Your Impact Podcast" |
The Competitive Advantage Newsletter is your Monday morning edge, created for growth-minded athletes, coaches, and sports parents. Each issue is a 2-3 minute read and delivers actionable strategies and powerful stories straight from my work with the world’s top performers. If you're serious about getting better, join thousands of others as the place to start your week.
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Hey Everyone, Hope you had a great Thanksgiving celebration last week! There has been a huge uptick in my work with clients around discovering and developing their unique competitive advantage. Here are five that have come up recently: A love for your craft There is power in loving what you do—the process, the work, the climb. You have to love it because you’ll experience heartbreak along the way. You’ll go through slumps. Things will be unfair at times. And when those things happen, your...
Happy Monday! I'm taking a different approach this week. I often have conversations, experiences, and problems that others can learn from. I'm going to start sharing them with you all here. Burn the Ships SBJ 2025 40 Under 40 Awards in NYC This past week I was in NYC for the Sports Business Journal 40 Under 40 event, which honors young professionals who are already making a major impact in the sports world. One of the recipients was Andrew Hawkins. Hawk was a wide receiver for the Cleveland...